The study uses a longitudinal event methodology to measure abnormal security returns over the period observed, and to determine if the abnormal returns extend beyond the 24-month period observed in fast-clockspeed industries, while also observing if the products measured align with a medium-clockspeed industry in the automobile segment. The study builds on companies whose leaders are pursuing blue ocean strategies to introduce products and correlate the speed at which industries evolve products, processes, and organizational variables to the time duration these blue ocean strategy products will remain uncontested.
The primary business problem stems from large investments in product introduction whose payoff barely meets, or in some cases does not meet, the needed duration of time required to get a significant return on investment.
The focus of this study is the management challenges associated with introducing products in industries where the evolution of product life cycles is relatively fast.
0 kommentar(er)
